"Effectively Utilizing International Trade Shows"

Speaker: Dan Kreutzer, Founding Partner of Samurai Business Group, LLC

Program Chair: Judi Spaletto, ITCC Board Member

We have invited Dan Kreutzer, an accomplished sales executive, sales trainer, author, speaker, and a Partner of Samurai Business Group, LLC.

Dan will address the critical challenge manufacturers face each time they attend a trade show: To be effective at a trade show requires more than just “showing up”. This is true for all trade shows, domestic and international.  But international trade shows add an extra layer of complexity to the mix.

This presentation will focus on specific strategies that can be used to make participation in an international trade show a successful extension of your marketing and sales efforts.  It will also discuss tactics that can be employed to maximize the effectiveness of your people at the show and to produce leads that result in sales.

Dan has extensive expertise in business development, product and service marketing, and strategic leadership. He is a sharp and intuitive student of human behavior, and has fused scientific research with a deep knowledge of sales culture to design the Samurai Sales Mastery™ programs. His book, “How to Put the WIN Back in Your SALES,” seeks to shatter the myths associated with traditional selling, and raise the level of professionalism in today’s salespeople.

Dan boasts a stellar track record in the selling and marketing of high-tech products to the International Fortune 1000 sector. He developed and managed agent networks in Europe, Asia, and South America. His core industry expertise includes manufacturing, logistics, professional services, and the financial markets. 

Dan is a widely recognized expert in the factors that influence human buying behavior. He has taken insights from human behavioral and neuroscience research and applied them to the process of selling. He collaborated with DePaul University’s Center for Sales Leadership to develop the Buyer Process Management Model™, which transcends traditional sales approaches and provides a clear process for aligning with the prospect and their perceptions of value. The model has been integrated into the sales curriculum at thirty-five universities in North America.

He is a master sales trainer who knows what works and what doesn’t. He has emerged as an advocate for the professional salesperson. Dan’s instruction is highly focused and transformational. He brings perspective and clarity for his students in the pursuit of sales mastery. He insists that success in sales comes to people who constantly adapt to change and reinvent themselves.

Dan served in the US Army and is active in several not-for-profits that provide aid and support to our military veterans.

He is a member of the Professional Society for Sales & Marketing Training and the American Society for Training and Development. He is a member of the Board of Advisors for DePaul University’s Sales Leadership Center and The Sales and Marketing Institute International.

Dan Kreutzer holds a B.S. from the University of Illinois, and an MBA from the University of Chicago.